Appaloosa Timepiece is a brief study in logo and brand development. Focused on creating sturdy and economical products, Appaloosa Timepiece is a faux watch manufacturer geared towards the hard-working, blue collar consumer. Locally owned and crafted in the heartland of America.
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/color + type/
Inspired by American Wild West typography, exploration of a suitable typeface took the shape of a widened geometric serif. The forms used to create the typography were used as the framework during the development of the logo.
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/logo development/
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/alternative logo development/
